About Us

At Numinara, we believe that business should be a force for positive change.

Our mission is to maximise your impact by ensuring that profitability and purpose are seamlessly integrated. 

Our Core Values

Bold Innovation – Setting industry standards, not following them. 
Expertise with Impact – Turning sustainability challenges into growth opportunities. 
Tailored Strategies – Providing customised solutions with measurable outcomes. 
Integrity First – Upholding transparency and accountability in in every engagement.
Sustainable Growth – Ensuring business success benefits people, communities, and the planet. 

Let’s build a future-driven, high-impact business together. 

Our team of experts

At Numinara, our team is a collective force of purpose-driven individuals, each bringing a unique blend of expertise and passion to the table. Guided by our unwavering values and a shared commitment to sustainable excellence, we are more than advisors – we are advocates for positive change.

Meet A&E Creative Consulting

To amplify our impact, we launched A&E Creative Consulting, a partner agency delivering world-class strategy, design, and brand storytelling.  With a team of seasoned strategists, creatives, and UX/UI specialists, A&E transforms purpose-driven ideas into powerful narratives, ensuring your brand stands out and drives meaningful engagement. 

Cristina Casingena

founder & ceo

Cristina combines mastery in actuarial science with a passion for sustainability, bridging finance and socially responsible practices. With over 20 years of experience, her expertise in analysing intricate data and identifying trends informs strategic recommendations that optimise business outcomes. 

Cristina’s approach guides bespoke solutions aligned with clients’ values, driving tangible impact through innovative and socially conscious strategies.

Shannon Weber

founder and strategic director

As a seasoned business owner and strategist, with over 20 years of experience, Shannon offers a pragmatic approach to ESG and brand strategy. She has collaborated with some of the world’s leading brands and startups, from conception to launch and beyond, gaining a deep understanding of diverse industries. 

Shannon crafts compelling investor narratives, leveraging insights into market trends for long-term growth. Her true passion lies in building strong leaders who instill value and purpose, reshaping businesses through purpose-driven strategies for lasting value.

Glen Smith

creative director

Glen is a senior creative with over 40 years of expertise in transforming complex ideas into captivating concepts and impactful campaigns. With a career spanning advertising, branding, internet consulting, publishing, and design, Glen has worked across agency, in-house, and freelance environments.

Glen has led global campaigns for major international brands across a diverse range of industries. He also has a stellar track record of driving SMEs to success, helping them evolve from viable start-ups to acquisitions or stock market flotations through strategic branding and design excellence. 

Elsabe Booyens

communication and reputation specialist

As CEO of Lehaeng Technology and Afrika Desk, Elsabe brings over 20 years of expertise in corporate communications and reputation management. Her strategic mindset and understanding of ESG principles drive bespoke solutions aligned with clients’ values. 

Elsabe’s entrepreneurial success in sustainability and business growth propels organizations towards purpose-driven excellence. Her visionary thinking helps navigate complexities of reputation management and communication in a socially conscious landscape.

Lizelle Rademan

head of brand UX and design

With over 15 years of design leadership, Lizelle excels in human-centered design and design thinking. Her expertise empowers businesses to stand out in competitive markets, creating memorable user experiences. 

Lizelle’s blend of form and function drives engagement and conversions, contributing to Numinara’s commitment to sustainable growth and impactful brand identity.

Greg Norman

ux product designer

An award-winning UX product designer with 20+ years of experience, Greg focuses on human-centered, conversion-optimized products. His designs bridge user needs and business goals, resonating globally. 

Greg’s collaborations with industry leaders grant him a profound understanding of diverse markets. His commitment to meaningful digital experiences fuels Numinara’s innovation and lasting impact.

Candice Blumenthal

culture design specialist

Candice is a seasoned design thinker, conscious leadership and culture coach, committed to helping purpose driven teams access their innate genius and realise their full creative potential. Having worked in creative and strategic businesses for over 20 years, Candice leverages tools from the designers’ toolkit to support today’s leaders aspiring to live, work and create from a place of alignment to a shared vision, common values and goals.

As the Founder of The Thinking Tree, Candice supports the evolution of corporate culture through organisational culture design and change that promotes whole-brain thinking, learning and flow.

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